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The growth of global market demand and the competitiveness of China textile exports?

The growth of global market demand and the competitiveness of China textile exports?2018-11-19 11:58:47

The growth of global market demand and the competitiveness of China's textile exports?

According to the latest statistics of the General Administration of Customs, the total export volume of textiles and clothing in China in 2017 was 266.95 billion US dollars, an increase of 1.53% over the previous year, reversing the situation of two consecutive years of decline, and the external demand market warmed significantly.

At the same time, on the one hand, textile and apparel enterprises actively create new momentum for foreign trade growth and make breakthroughs in quality and innovation. On the other hand, the "one belt and one way" initiative is deeply rooted in the hearts of the people. A series of domestic and foreign textile industry docking activities continue to exert force, and the internationalization layout of China's textile industry develops further. In the construction of the global industrial chain, we actively seek new advantages in international competition.

However, it should be noted that the monthly export volume of garments in 2017 is under pressure, and the fluctuation rate is higher than that of textile exports. The main reason is the rapid development of textile industry in Southeast Asia and South Asian countries, the significant growth of large-scale, medium and low value-added clothing orders, and the squeezing of the international market share of China's export enterprises. In addition, international trade protectionism is on the rise, trade frictions with some countries and regions have increased, and China's foreign trade exports continue to face new challenges.

Under the changing political and economic environment in the world, what trends and characteristics will China's textile and apparel foreign trade present? It is particularly necessary to further study and predict the future situation.

The export situation is still grim.

In the context of the simultaneous and mild economic recovery of the developed countries and the emerging market countries and the steady economic development of our country, the overall performance of China's textile and clothing exports has improved in 2017. In the export market structure, the proportion of textile and clothing exports to the "one belt and one way" country region is 33.36%, and Europe, America and Japan are 18.09% and 1 respectively. 7.43% and 7.8%, but still below the national level of total exports of goods.

In the Volume-Price relationship of export textiles and apparel, there is an overall increase in volume and a decrease in price. The positive growth of export amount mainly comes from the contribution of quantity growth, not from the contribution of price growth.

At the same time, Southeast Asian and South Asian countries have intensified their policies to actively support their own industrial development, and the global competition for clothing orders has become increasingly fierce. It has been reported that Southeast Asian and South Asian countries hope to keep up with the rhythm of the new and old momentum transformation of China's foreign trade, and local industries can also achieve transformation and upgrading.

It is pointed out that 2017 is the first synchronous recovery of the global economy after the subprime crisis, and the economic prosperity of developed and emerging market countries has improved. Therefore, China's textile and apparel exports have improved significantly, which is closely related to the global overall economic recovery and the expected strengthening of the macro environment of warming demand.

According to the latest forecasts of the International Monetary Fund, the Organisation for Economic Cooperation and Development and other international organizations, the global economy in 2018 will continue the positive growth trend in 2017, and global economic output, international trade volume and resident consumption are expected to achieve a steady increase.

However, there are also some analyses that although the international market demand is growing steadily, the growth rate of textile and apparel exports will not increase significantly in 2018.

In the economic recovery cycle, residents will prefer leisure entertainment and catering consumption, and expand related expenses. Clothing consumption proportion or reduction, consumption growth is relatively slow.

In addition, in recent years, Southeast Asian and South Asian countries have actively promoted the local textile and garment processing and manufacturing level, such as conducting large-scale business training, developing creative courses and technological research and development in universities and scientific research institutions, tilting towards the textile and garment industry from policy, and actively creating a good production environment. These will directly squeeze the advantages of China's export products. Therefore, in the medium to long term, the export situation of the industry is still grim.

Urgent need to speed up the transformation of new and old energy

In 2017, the Ministry of Commerce launched the Export Brand Growth Plan, which focused on supporting three overseas exhibitions organized by the Chinese side for three consecutive years. The Paris Exhibition, organized by the Textile Trade Promotion Fair, was the only selected professional exhibition in textile industry. For the first time, the Paris Exhibition has set up a Chinese brand exhibition area on the exhibition site to increase the promotion of China's own brands in the European market.

In recent years, Hailan House, a Chinese independent brand, has opened its first overseas stores in Malaysia. Jiangnan cloth has entered the Seattle shopping mall in the United States. Dongliang has set up flash stores in Los Angeles. San Dio has set up franchise stores in France. Anta, Pick, Li Ning and Boston are all pioneers in overseas markets. The most dazzling is the global takeover campaign launched by Shandong Ruyi group.

More than 20 Chinese textile enterprises represented by Sunshine have signed investment cooperation memorandums or formal agreements with Ethiopia one after another, and some projects have already landed; Tianhong and other enterprises have invested more than 2.5 million spindles in cotton spinning in Vietnam; large knitting apparel enterprises such as instant hair have basically built close cooperation between domestic and Southeast Asian production capacity. Single mode.

In France, Italy, Australia, the United States, Canada and New Zealand and other countries and regions, Chinese textile enterprises take the initiative to integrate the high-quality resources of the global industrial chain, and Chinese clothing brands are striding toward the world.

According to industry analysis, textile industry "going out" is not only product going out, but also brand going out and capital going out. Since the financial crisis, a number of key industry enterprises have gradually grown into genuine international enterprise groups through "going global". On the one hand, enterprises have realized transnational synergies of productivity and supply chain through overseas capacity investment; on the other hand, enterprises have taken the initiative to carry out high-quality raw materials, brands, channels and R&D in the global scope.


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